Woolworths are hoping to entice budget-savvy skincare shoppers into their supermarkets with the launch of its new discount skincare range.
Voeu, which has been scientifically and dermatologically tested, includes three ranges for women at specific stages in their lives: everyday core, age protect and age regenerate.
Woolworths product developer Taline MacKenzie says the supermarket chain has been working hard to ensure the formulas are right for their new Voeu skincare range.
“The ingredients in these products help fight the signs of ageing, wrinkles, help maintain your skin’s elasticity and intense hydration for your skin,” Ms MacKenzie told A Current Affair.
“With all our products, we’ve taken out the skin sensitising preservative, called MIT and MCIT. These are already banned in leave-on products, such as moisturisers, but we’ve gone one step further and taken them out of the wash-off products as well.”
“We have micellar water and eye makeup remover, and then we got into our wash and cleanse-off products.”
Professional makeup artist and mother-of-two, Jules Sebastian, has partnered with Woolworths to launch the range.
“I’m a mum myself and I understand that other mums want to take care of themselves,” she said.
“We are time poor, we’re always in a hurry and this product is so easy to pick-up from the supermarket while you’re doing your shopping and it’s easy to use step-by-step.”
Professional makeup artist Jules Sebastian (left) has partnered with Woolworths to launch the range. She discussed why she thinks the products are great with A Current Affair reporter Lauren Golman (right)
9Honey beauty editor Kelly Baker believes you can get quality skincare from a supermarket.
“If you’re looking for a budget product that does the job at an inexpensive price, I think this could be it for you,” she said.
“They have the money behind them. They can afford to use amazing ingredients, they can afford to do the research and development and bring out this brilliant product at a really low price.”
Voeu prices range between $1.50 and $8. You can mix-and-match products to create a personalised routine for just $20.
The Voeu range has been scientifically and dermatologically tested. Individual items cost from $1.50 to $8
But it is stiff competition in the beauty aisle.
Aldi’s Lacura range has been flying off the shelf and Coles True Essentials, which is slightly more basic than Lacura and Voeu, has also been a success.
But what about supermarket skincare for men?
“We are taking their feedback on-board. Watch this space. There is lots coming,” Ms MacKenzie said.