Why Taylor Swift’s tragic love life makes her pop’s most enduring star

Within hours of Taylor Swift’s latest song release – moody, self-reflective piece of synth pop The Archer –  theories began to crop up about the focus of the song’s themes of love lost and friendship destroyed.

That’s because, throughout her career, the 29-year-old singer has peppered her music with direct (and some not-so-direct) references to her personal life. As she’s grown as an artist, these tidbits lifted from her experiences have taken on a life of their own, spawning fan theories, articles brimming with speculative celebrity gossip and those now infamous Swiftian Easter egg hunts which involve combing through lyrics, music videos, album liner notes and even red-carpet outfits to unearth…

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