It flies kind of under the radar, but Urban Outfitters is one of the best places to shop beauty. If you don’t know, now you know: the store carries an expertly curated mix of indie, natural, K-beauty and oldie-but-goodie finds, meaning you really can’t go wrong. That is, except in terms of your bank account. Going really right in UO beauty land usually means our bank accounts suffer, so when we heard that the store was running a 20-percent off sale on all its makeup, skin care, and hair care products, we rounded up our can’t-miss picks to shop until the sale ends on October 16. Good luck choosing.