Sales on clothes are a dime a dozen (we talk about our favorite ones every single week), but sales on beauty? Not so much. Which is half of the reason the Urban Outfitters beauty sale that starts today is such a big deal — and the other half is that the retailer carries some of the newest and buzziest beauty brands out at any given time.
Now through October 16th, the retail giant is offering 20% off the entire beauty category, including skincare, makeup, hair products, and various tools. It’s a great opportunity to stock up on your favorites, but an even better opportunity to experiment with some newer products or brands, like Milk Makeup or Verb Haircare, that you might not have wanted to try out full-price.
To help you wade through the enormous selection, we’ve pulled together some of our favorite products from brands new and old to get you started, all grouped by category.
Mario Badescu Facial Spray ($9.60, was $12): Whether you use it to set your makeup or just to refresh and hydrate throughout the day, the beloved spray from Mario Badescu is packed with aloe, herbs, and rosewater, so it smells amazing.
Mint Skin Mask 4-Pack ($15.20, was $19): Australian brand Mint’s four-pack mask sets, available from UO in either detoxifying charcoal or hydrating pink clay, are actually a pretty good deal. Both will leave your skin super soft.
KNC Beauty Lip Mask ($4, was $5): Have you seen all those Instagram posts of girls with big, rubbery lip masks on? Yup, this is that. But it’s not all hype — a combo of collagen, glycerin, and hyaluronic acid really hydrates.
Pixi Glow Tonic ($12, was $15): The cult-favorite product from London-based makeup artist Petra Strand is all about giving you a really stellar glow and complexion. It’s formulated with 5 percent glycolic acid, aloe vera, ginseng, and botanical extracts to tone, brighten, and hydrate your skin for a soft and smooth finish.
Bath + Body
Herbivore Botanicals Coco Rose Body Polish ($28.80, was $36): This exfoliating scrub from buzzy naturals brand Herbivore is made with sugar, coconut oil, and Bulgarian rose absolute.
Baudelaire Cedar Bath Massager Brush ($14.40, was $18): This double-sided bath brush is modeled after a traditional Japanese style: 100 percent boar-bristle brush on one side to get rid of dirt, grime, and dead skin, and wooden “knobs” on the other side for a massage.
Dr. Bronner’s Pure-Castille Liquid Soap ($9.60, was $12): It’s a classic, and with the 20% discount, it’s way cheaper at UO than it will be at Whole Foods or the health food store.
Supergoop! SPF 50 Everyday Sunscreen ($15.20, was $19): You might finally stop forgetting to use SPF daily once you try this sunscreen brand, which is celebrated for not being too sticky or oily.
Cocofloss Dental Floss ($6.40, was $8): Bet you never thought you’d buy hipster dental products at Urban Outfitters, but this vegan, cruelty-free, coconut oil-infused dental floss tastes amazing and will look great in your medicine cabinet.
Anastasia Beverly Hills Glow Kit ($32, was $40): This is an easy fan favorite from the ABH Hive — the four-shade highlight palette contains the softest powders that shimmer with bits of glitter to light up your complexion for a serious lit-from-within look.
Violet Voss Ride Or Die Eyeshadow Palette ($60, was $75): This cruelty-free, 42-shade palette ranges from the basic smoky blacks to blues, punchy pinks, and glittery yellows in matte, metallic, and satin finishes.
Milk Makeup Holographic Stick ($22.40, was $28): One of the hero products of no-makeup makeup brand Milk, the easy-to-apply holographic stick will give you iridescent shine and hydration on eyes, lips, cheeks, or anywhere else you want.
Stilla All Day Liquid Lipstick ($19.20, was $24): If you’re looking for lipstick that will actually stay on — even after eating pasta or making out — this is it.
Verb Hydrate Hair Kit ($38.40, was $48): Minimal branding, affordability, and products that actually do what they promise are three reasons to love this Australian haircare brand. Try out a full range of products, from shampoo to hair oil, with the Hydrate Hair Kit, which is great for colored or damaged hair.
Baxter of California Large Comb ($16, was $20): This his-and-hers brush from Baxter of California works for grooming facial hair or the hair on your head. Plus, with its smoothly tapered teeth, detangling is a breeze.
OUAI Wave Spray ($20.80, was $26): Want gentle, tousled, textured waves without resorting to a product that makes your hair feel “crunchy”? Look no further.
Batiste Dry Shampoo ($7.20, was $9): On just about any site that sells beauty products, this dry shampoo is guaranteed to be one of the best-reviewed. It’s a classic and easy to both spray in and brush out.
Aquis Essentials Hair Towel ($24, was $30): This ultra-gentle towel is a really efficient way to dry your hair — especially if it’s curly, long, or fine — by improving absorbency and cutting down on harsh, damage-causing friction from regular towels. Watch your air-dry time cut in half.
Beautyblender Original ($16, was $20): Whether you already know and love this ubiquitous product or finally want to try it out, you can’t argue with 20% off.
BH Cosmetics Rose Quartz Brush Set ($13.60, was $17): This set includes all of the essentials: large angled contour brush, powder blush brush, tapered highlighter brush, deluxe blending brush, dense crease blush, tapered blending brush, precision crease brush, flat shader brush, and detailing brush. Plus, the pink quartz design of the handles are too cute not to love.