Ryan Seacrest Distinction label to expand into sportswear category this fall


Ryan Seacrest is going where no man has gone before — at least as it relates to Macy’s and its tailored-clothing department. For fall, the television host and entrepreneur will expand his successful Ryan Seacrest Distinction collection for the retailer by offering sportswear — or what it is calling “lifewear” — that will be merchandised within the suit area.

It will be offered in 150 Macy’s doors beginning in September.

Ryan Seacrest Distinction, which is exclusive to Macy’s, has been the strongest men’s dress clothing brand launch for the store in more than a decade, according to Seacrest’s team.

“Ryan Seacrest is the definition of a modern man, building a multimedia empire all while impeccably dressed,” said Karin Darmanin, Macy’s executive vice president of men’s and kids. “His dynamic life inspires the designs behind Ryan Seacrest Distinction. Ryan knows the importance of day-to-night dressing, as he navigates between his morning radio show, daily business meetings and red carpet events. His collection for Macy’s now includes essential pieces designed to coordinate with the suiting, that offer great versatility and fashion for a modern career.”

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